We are bringing together senior leaders from across the software sector for market insight, keynote content, and time to connect with peers.

At the event we will unveil the exclusive findings from our 'Growth Signals: The PwC UK Software Pulse', a Barometer of where software leaders see the most promising opportunities and growth areas.

From AI Potential to Business Impact: OpenAI and PwC in Action 

Come join this lively fireside chat bringing together OpenAI’s EMEA Applied AI Architect Leader, PwC’s OpenAI Partner Lead and a PwC Technology Sector Partner to explore what happens when frontier AI technology, deep industry expertise and transformation capability come together. The discussion will move beyond the AI hype to explore how organisations are putting agentic AI to work in core business processes, and what it takes to move from experimentation to scaled, trusted deployment. We’ll share practical experience from working together, including how a leading global e-commerce company is using OpenAI models to agentify its driver vetting and onboarding process, shifting from “human in the loop” to “human in the lead” and fundamentally rethinking how the process operates.   

Expect a candid conversation on where AI agents are creating value today, what we’re learning from real deployments, and why collaboration between technology providers, transformation partners and clients is becoming increasingly important as AI moves deeper into the enterprise. 

Software and future growth  

We’ll also be joined by The Rt Hon. the Lord Vaizey of Didcot. Ed is a member of the House of Lords and was the UK's longest-serving Minister for Technology and the Creative Industries, shaping modern digital policy from 2010 to 2016. Alongside hosting a regular show on Times Radio, Ed is a strategic advisor to several technology companies. At the event he will share his perspectives on how government initiatives and policies are enabling tech companies to innovate, scale and compete both in the UK and on the global stage. We will also hear Ed's views on the regulation of AI.  

Through the panel sessions our PwC experts will share insights on winning across the customer lifecycle and how to win in the next era of software.  

Join software leaders and industry peers for a discussion-led afternoon of panels, practical perspectives and a keynote, exploring how companies can build resilience, unlock growth and compete in an increasingly agentic market.